Fact. Music videos these days are strange because when I was a kid I thought they were all amazing. But looking back, even most of the music videos I grew up watching were strange. I say strange in the sense that they don’t always follow the song or they are so typical that the video could be filled in with any other song and music artist.
This music video marks Drake’s second or third official music video. Now thinking back to the video for “Best I Ever Had,” Drake’s fans were generally upset/disliked the video because it “had nothing to do with the song,” until Drake came out and said that the song “was not meant to be serious” and therefore not special or romantic. Fans let it go. Months later, here is the video for the first single “Over” from the highly anticipated (and delayed) debut album, “Thank Me Later.” I think most fans will dislike this video too. Even the night “Over” came out everyone had something negative to say and now people love it.
One of my boys, who pushes the line of a hip-hop purist (for good reason), wasn’t really feeling the song. He said, Drake does too much by changing his voice when outside of the verses. I understood where he was coming from because that was my problem too. But I tried to think of the song conceptually in relation to the beat & instrumentation, lyrics, and then Drake’s intonation. So I imagine this track as Drake alone, wavering in and out of a drunken escapade (the chorus) in which he has a moment(s) of clarity (his verses). In that respect, this song and video are meant to represent Drake thinking about the life he’s in now and his rise to the top. He’s probably surrounded by new artists (and their entourage), record executives, fans, etc. every day…so this song is him taking a moment to sit back and reflect on all of that. Each verse represents his deep-inner thoughts and the chorus represents his outward demeanor, “doing me” no matter who is around from night-to-night.
I know way too many people here right now
That I didn’t know last year, who the fuck are y’all?
I swear it feels like the last few nights
We been everywhere and back
But I just can’t remember it all
What am I doin’? What am I doin’?
Oh, yeah, that’s right, I’m doin’ me
I’m doin me
I’m livin’ life right now, mayne
And this what I’ma do ’til it’s over
‘Til it’s over
But it’s far from over…..