See the video here if you haven’t and then proceed to read
My man Drake dropped the music video, his very first at that for his single “Best I Ever Had.” Now if you thought people were calming down from the Minstrel Show…I mean the BET Awards ’09 (I still reserve opinion and or judgment as I haven’t seen it yet) “Heartbreak Drake” came with the second serving of disappointment for some hip hop fans because a lot of people seem to HATE this video.
Let’s take this from the top…the video was directed by Kanye West. I’m sorry you might have missed that…the video was directed by Kanye West; we all know this man has a very unique sense of style and taste to the point that you either hate it or love it. Now let me also reference the FIRST video Kanye release for “Flashing Lights” off of the Graduation album in 2007.
People HATED that video too but unlike most people who got upset because of the way the woman was portrayed…UMM HELLO, hip hop has been putting women out in thongs and bikinis for A WHILE now and people got mad because she had on lingerie in a mink coat?! Anyways I though Ye was artistically on point and took his song’s meaning in a different and vivid direction…yes I liked it.
Now lets move on to Drizzy and Ye’s collaboration on “Best I Ever Had.” In an article on MTV.com Drake was quoted for the following;
At first for this video, I was taking myself way too serious and trying to do some, like, epic sort-of-intimate video … that would have been cool, but the song is too fun for that….
Okay now FREEZE, what is this here? Could it be? Drake is showing some creativity and stepping out-of-the-box of the traditional sex song that J. Holiday and The-Dream (most recently) used in their baby-making music bangers “Bed” and “Falsetto.”Drake goes on to make an even better point about the more comical and entertaining nature of his video…
Some of us younger men, we refer to our affiliation with women like a roster,” Drake said, explaining the concept. “You have key women in your life when you’re single and doing your thing.
So now fans I’ll make my last presentation and point out that through Drake’s contract with Young Money, Aspire Music Group, and Universal he is somehow 100% independent…for more info see his interview with Complex magazine here.
I own everything, I have 100% creative control, I own all my masters, everything. I’m blessed to be in that situation. If we sell some records, I think we’ll just add to the historic pace that this has been going at.
Its funny because a few weeks ago my jury was still out on Drake and now dude is definitely on my favorite new artists lists…definitely looking forward to his future projects.